About Us

Adrish Majumdar

Co-Founder & CEO

Prior to co-founding FreshX, Adrish spent 13+ years as a strategy and operations consultant in the U.S. and Australia. He has extensive Fresh Produce experience, working with grocery retailers on demand forecasting, waste reduction, and inventory management.

Adrish holds an M.B.A. from the Yale School of Management and an M.S. from Northwestern University. He enjoys the outdoors, and is an eager cyclist, avid tennis fan, and long-time supporter of Liverpool FC. #YNWA!

Kenneth Tsang

Co-Founder & CTO

Kenneth has 10+ years’ experience working on e-commerce and enterprise software at both startups and large companies including Nest (acquired by Google) and Box. He has led product development across both product management and software engineering for online marketplaces as well as consumer retail, digital storage, and corporate finance.

Kenneth has triple majors in business administration, political science, and psychology from the University of California, Berkeley and an MPhil in International Relations from the University of Cambridge. When he’s not working on FreshX, he enjoys reading science fiction and painting miniatures.

Alan Siger

Advisor & Investor

Alan has more than four decades of experience in the wholesale produce industry. Now Chairman of Siger Group LLC—a consulting firm—and President of the Produce Distributors Association, he previously served for more than 30 years as Chairman and CEO of Consumers Produce, Inc., which he grew into a major regional fresh fruits and vegetables distributor in the mid-Atlantic.

Alan was twice appointed to the USDA Perishable Agricultural Commodities Act industry advisory committee, and served as the youngest President of the United Fresh Produce Association, a national trade association focused on the produce industry, and precursor to today’s International Fresh Produce Association.